Rio Fashion Week 2010

Since the model strutted down the catwalk glamazonian, Bossa Nova plays, he moved awkwardly in her slit miniskirt lycra. It was a tight little bigger than a Elastoplast and would not sit still. tied in the group of international journalists in front of the parade of tanned flesh into pieces of elastic tissue, this was exactly what we expected from Fashion Week in Rio: great facilities, and microscopic swimsuits sizzle factor. 

In just his third outing, Rio is a young fashion capital, inspired by a beach of pride to their culture and design styles burning. But beyond Brazil Brazilian hot bodies in bikinis hot, there is also a significant factor ka-ching: ABIT, the Brazilian Textile and Apparel Industry Association reported a $ 47bn (£ 32bn) turnover of enterprises in 2009 , despite a global economic breakdown of the numbers were up 4 percent from the previous year. The UK clothing and textile industry, sales in 2008 was $ 13 billion, incidentally. The message is clear: This is a fashion capital to compete for the coveted fifth place (after New York, London, Milan and Paris) – bikinis were just a starting point.

However, they were impressive. Each has its unique selling point capital of fashion, swimwear Rio is. Suffice it to say, that looks like the widow swimwear Marks & Spencer suit. Take Lenny Niemeyer, a former landscape gardener turned beachwear Creator, joined the game design when it began to offer their friends in São Paulo with more than adults (less than dental floss-Correa) styles. Delivery in Europe, USA, Japan, with 17 branches in Brazil, the country is probably more credible the swimwear designers.

Bringing the techniques of haute couture swimsuit robe – Liquid throat razor flying silk snoods even believe – Lenny: beachwear, all used before, during and after the beach – not just bikinis. Why not, prints, such as those used in dresses and evening gowns and use it on the beach? Why is the second beach? “Two other brands of bathroom – Triya responsible for the above micro-mini plus a few suits Bath fantastic safari-inspired, and Salinas, whose forte Show Club Tropicana 1950 turned prints and shapes – said national talent. 

young people in Rio de Janeiro as the capital of fashion, but is still within reach. It offers almost exclusively to domestic demand. Paolo Borges, head of the Luminosidade, the group of Brazilian events in a responsible manner, says, “ninety-five percent of everything produced in Brazil is still the market.” daywear If your path to the runway, you could say. Everything was very nice and portable, but it was also a lack of new ideas. Walter Rodrigues was printed on silk separates very safe, Juliana Jabour, a designer who has created a range of Uniqlo, took hibiscus print brands and applied it to play games (a trend São Paulo, Brazil), while he was family and feminine dresses floaty maxi dresses Maria Bonita Extra. 

If someone broke with conventions, such as milking Z given by the fragmentation of the traditional starched white shirt and put it back together with exaggerated proportions, she felt different – brave, too. He called the attention of a British buyer. David Pirnie, showing the Collections’m Pirnie, similar to a library of the British art school. “I like to use the pieces, but more bearable,” he said. Are they “I’m attracted to the Brazilian designer, because the styles are different – there are plenty of options, which are willing to change various lengths and colors. My clients want something that will not stand in their own countries for disposal or in the capitals fashion. ”

International exports are still relatively low, and if everything is awarded to Rio fashion capital of the number five, is it this: the $ 47bn in sales in 2009, only € 1.85 billion U.S. dollars was from exports. One of the country’s most successful designers, Isabella Capet had to fight hard to gain recognition outside of Brazil. Closing Fashion Rio, with the last show of the week, showed dresses very ornate and full of caftans the type of applications that celebrates traditional crafts – in his homeland and abroad.

“Two years ago, when just started my showroom in Paris, people would see a Brazilian brand, and they escaped,” says Capet. “They were afraid that does not deliver on time, thought that the Brazilians were very disorganized. Today’s Brazil Fashion has become internationally respected. There is no better organization – not only in fashion but in all other aspects. International exports have in the past, representing 40 percent of my sales. “As greater attention of the world beckons – Brazil is the World Cup in 2014 host the 2016 Olympic Games – the fashion industry it takes to complete. “What to Look For in South Africa. In the Big Push of luxury brands – Louis Vuitton, Dolce & Gabbana,” says Bruno Medeiros, the Inbrands retail group. “When it comes to the World Cup in Brazil, this movement will be stronger. Fashion provider will really benefit from this synergy.”