Google ITA

Google was the adoption of the ITA, the data is organized as flight schedules, ticket availability and prices, online research tools for the creation of man is easier to find information on the web. The acquisition of the Internet search giant makes it easier for customers to compare the prices of flights and direct flights and potential customers in the market 80000000000 $ in the online travel market.

Google plans to use the ATI software to the ways in which people can improve flight information online with Google search services, see, Google said in a statement.

So in terms of Google, which is easier to use than a business with a better service. It does not hurt if Google becomes a dominant destination for online travel search, the revenue from the ads next to search results Add to Google Search and lucrative advertisers.

But there are dozens of other sites that already offer these services for the ATI software licenses, including engine rivals Google and Microsoft search engines Bing Travel oriented as described above. So why not Google a software license, too? CEO Eric Schmidt said Google had considered, but concluded that it is not possible, “deep” research and innovation in research, he wanted to merge without having to travel technology from Google and integrate ITA.