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Google To Buy Yelp For $500 Million?

TechCrunch reports that Google’s “advanced takeover talks” to or more than U.S. $ 500 million to buy bark.

Generally, recent rumors have been TechCrunch has reported that many right about (ie, Google Phone), then we should take it seriously.

Several rounds from a small yelp more money is paid $ 30 million. According to several sources of revenue to 50 million dollars are heading. If the price is right TechCrunch suggests, the estimated revenue will be about 10X.

There’s a consumer brand and destination and the “small business among advertisers monetize” as an imbalance between the ability to have success has yelp. Though that a $ 50 million in revenue, if true, will be very honored.

Buy for Google to acquire a different kind of bark – a big one – because it’s not really a technology platform, so a local brand, and sales channel, as will community. If Google does buy yip, what actually gets it?

The U.S., Canada and across the UK with nearly 2.6 million users, is a local social network. Bark is reportedly reviewed 8.5 million. A large amount of this material is that Google not arise and that it already as part of a local place more attention on the pages is pretty heavy swing. But Google is also working on Place page sites like yelp potential threat now word (eg, emotion analysis).

In many cases the local market is brand yip strong Google (my post: Berkeley from Salon: New Biz% see the ’80s’ yelp). And Google is the closest one with the “Sales Force procurement ‘have found a significant” land “as the local market and telephone salespeople editorial on attendance.

If so many “Yelpers” (as himself) will hurt the phone, as many YouTube users when Google has acquired the site. It is also a major (read: Google’s local reseller publisher partners and others in the local space key) will be threatened. There are several options, including Google’s ad:

• yip display and text ads on e geotargeted
Local listings ad, which will reappear next year for “onramp ‘use as • yip
In some ways it will be as dramatic or just more dramatic than AdMob announced acquisition. Is serious about the local market in Google fast – both the content and advertiser / Small Business Perspective (mobile expansion). Yelp helps both sides in the Google Enter several intervals.

If this happens for several months, the “local ecological system” will come to reverberate through. No, it will be an earthquake